Peter Kay's Car Share and Celebrity Juice Exam Question
4. (a) Compare how and why two programmes were scheduled on different channels
Peter Kay's Car Share and Celebrity Juice
‘Peter
Kay’s Car Share’ was originally broadcasted on BBC iPlayer between 24th
and 28th April 2015. It premiered on BBC One (a British public
service broadcaster) at 9pm on Tuesdays as the producers believed that the
target audience should be between the age of 25 and 40. They chose this time
(at the watershed) as they thought that this audience demographic would be at
home at this time and not at work.
‘Celebrity Juice’ was initially broadcasted on ITV2 (a British television channel that stands for ‘Independent television) on Wednesday 24th September 2008 at 10:00pm as it was believed the target audience would be between the age of 18 and 35. Therefore, it must be commissioned after the watershed as the explicit content of the humour (suited for a panel game show) would be inappropriate for younger viewers. This is on later than ‘Peter Kay’s Car Share’ because it doesn’t hold a snow balling narrative as it is a panel game show rather than a situation comedy so the humour is more carefree and explicit rather than scripted and composed.
‘Peter Kay’s Car Share’ and ‘Celebrity Juice’s’ target audience differ as ‘PKCS’ audience fall into the D to C1 audience demographic categories (that are based on occupation) as they are more likely to empathise with the narrative of the sitcom. This is because this type of audience can relate to the characters, storyline and 1980s references. Furthermore, ‘PKCS’ has a wide audience demographic because it was originally broadcasted on BBC iPlayer so anyone could access it at any time of the day thus developing a wider audience. While ‘CJ’s’ audience falls into the audience demographic E to C2 categories as this audience are probable to be younger and perhaps less intelligent/experienced than the slightly older audience of ‘PKCS’. Because of this, ‘CJ’’s target audience find comedy in the throw away jokes that are easy to interpret. Resultantly, they are more likely to keep up with current affairs and gossip.
Both of these programs showed to be a success on their niche audience channels and in the case of ‘PKCS’ moved to BBC One, a mass audience channel, as it covers a wide demographic with programs for all for example, documentaries like David Attenborough’s Blue Planet. Both programs are aired after 9pm as part of the ‘watershed’, showing that they both contain adult humour for a specific audience.
‘Celebrity Juice’ was initially broadcasted on ITV2 (a British television channel that stands for ‘Independent television) on Wednesday 24th September 2008 at 10:00pm as it was believed the target audience would be between the age of 18 and 35. Therefore, it must be commissioned after the watershed as the explicit content of the humour (suited for a panel game show) would be inappropriate for younger viewers. This is on later than ‘Peter Kay’s Car Share’ because it doesn’t hold a snow balling narrative as it is a panel game show rather than a situation comedy so the humour is more carefree and explicit rather than scripted and composed.
‘Peter Kay’s Car Share’ and ‘Celebrity Juice’s’ target audience differ as ‘PKCS’ audience fall into the D to C1 audience demographic categories (that are based on occupation) as they are more likely to empathise with the narrative of the sitcom. This is because this type of audience can relate to the characters, storyline and 1980s references. Furthermore, ‘PKCS’ has a wide audience demographic because it was originally broadcasted on BBC iPlayer so anyone could access it at any time of the day thus developing a wider audience. While ‘CJ’s’ audience falls into the audience demographic E to C2 categories as this audience are probable to be younger and perhaps less intelligent/experienced than the slightly older audience of ‘PKCS’. Because of this, ‘CJ’’s target audience find comedy in the throw away jokes that are easy to interpret. Resultantly, they are more likely to keep up with current affairs and gossip.
Both of these programs showed to be a success on their niche audience channels and in the case of ‘PKCS’ moved to BBC One, a mass audience channel, as it covers a wide demographic with programs for all for example, documentaries like David Attenborough’s Blue Planet. Both programs are aired after 9pm as part of the ‘watershed’, showing that they both contain adult humour for a specific audience.
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