TV Research - Audience Demographics

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Audience Demographic:

What is an audience demographic?
A way of 'dividing' a population into different groups; for example: age, gender ethnicity, income, education, class etc.

 
What are the audience Demographic Categories?
A   - Higher management, bankers, lawyers, doctors and other professionals
B   - Middle management, teachers, creative and media people, e.g. Graphic designer etc.
C1 - Office supervisors, junior managers, nurses, specialists clerical staff - white collar.
C2 - Skilled manual workers, plumbers, builders - blue collar.
D   - Semi-skilled and unskilled manual workers
E   - unemployed, students, pensioners, casual workers.   

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